Everything about Supercenter totally explained
Big-box store is a term that refers to a style of physically large
chain store, and by extension to the company behind the store. The terms
superstore,
megastore, and
supercenter also refer to these retail establishments.
Characteristics
Typical characteristics include the following:
- Large, free-standing, rectangular, generally single-floor structure built on a concrete slab. The flat roof and ceiling trusses are generally made of steel, the walls are concrete block clad in metal or masonry siding.
- Floor space several times greater than traditional retailers in the sector; in North America, generally more than 50,000 square feet (4650 m²), sometimes approaching 200,000 square feet (18,600 m²), though varying by sector and market. In countries where space is at a premium, such as the UK, the relevant numbers are a fraction of that.
- Location in suburban or rural areas, often in proximity to freeway cloverleaf intersections, as opposed to downtown shopping districts.
This design provides space for a large amount of merchandise and serves as an enormous
billboard to attract customers. It is particularly favored by volume discount retailers.
Types
Generally, big-box stores can be broken down into two categories: general merchandisers, such as
Wal-Mart and
Target, and so-called
category killers—such as
Home Depot,
Barnes and Noble, or
Circuit City—which specialize in goods within a specific range, such as
hardware,
books, or
electronics. In recent years, many traditional retailers—such as
Tesco and
Praktiker—have opened stores in the big-box-store format in an effort to compete with big box-chains, which are expanding internationally as their home markets reach maturity.
Criticism
Opponents criticize big boxes especially for being visually overbearing, wasteful of open space, and deleterious to community and small businesses. Proponents point to consumer benefits from greater convenience and lower cost of goods, and the ability of such stores to draw in tax-generating consumers from a wide area. In recent years, particularly in Canada, commercial developers have chosen to build big box stores (often grouped together in so-called "
power centres") in lieu of traditional
shopping malls. Examples include Deerfoot Meadows (Calgary), Preston Crossing (Saskatoon) and South Edmonton Common (Edmonton).
Big box stores in various countries
Hong Kong
To contend against
Carrefour,
PARKnSHOP opened the first superstore in
1996. The concept of a
wet market was applied to this store. The store emphasizes one-stop shopping. Today, PARKnSHOP has more than 50 superstores and megastores, making it the largest superstore network in
Hong Kong. Relatively, the first
Wellcome superstore was opened in
2000 and Welcome has only 17 superstores.
CRC also has four superstores.
However, as Hong Kong is very densely populated, the sizes of superstores are relatively smaller than in other countries. Some superstores are running at a loss (such as
Chelsea Heights) and therefore stopped selling fresh
fish. Also, the superstores are often crowded and some PARKnSHOP superstores and megastores include
Fortress World, which belongs to the same corporation,
Hutchison Whampoa.
There are also some
high-class superstores, such as
Taste in
Festival Walk.
United Kingdom and Republic of Ireland
In the UK and Ireland large warehouse style general merchandise stores along the lines of U.S. superstores are not a traditional part of the retail sector. In Ireland,
Dunnes Stores have traditionally had a supermarket-plus-household-and-clothes model and now have some large stores. Some large-scale retailers are developing, for example,
Tesco Extra stores in the UK, and the largest branches of
ASDA, but these are
supermarkets which have evolved into
hypermarkets selling a broader range of non-food goods. The term superstore isn't much used in the UK or Ireland. When it's used, it may refer to a supermarket that's larger than a
convenience store but smaller than a
hypermarket, but such establishments are nearly always referred to as "supermarkets" in practice. It is also sometimes used by non-food retailers for stores which are larger than their normal store, in which case the meaning varies from company to company, but usually bears no resemblance to the U.S. definition. It is mainly used by
downmarket retailers and confers little prestige.
Across Britain and Ireland, large-scale shopping malls on the edges of towns and cities, containing "hypermarket" (for example, large ASDA or Dunnes Stores) anchor stores are increasingly popular, since the
1980s in the UK and the early
1990s in Ireland.
Canada
Apart from major
American big-box stores such as
Wal-Mart Canada, and
Home Depot, there are many retail chains operating exclusively in Canada. These include stores such as
Zellers/
Home Outfitters,
Loblaws/
Real Canadian Superstore,
Rona,
Winners/
Homesense,
Sport Chek,
Canadian Tire,
Shoppers Drug Mart, and many others.
The indigenous
Loblaw Companies Limited has expanded and multiplied its
Real Canadian Superstore (and
Maxi & Cie in Quebec) branded outlets to try to fill any genuine big-box market and fend off the damaging competition that a large Wal-Mart penetration would inflict on Canadian-based retailers.
There are currently more than 300
power centres, which usually contain multiple big-box stores, located throughout Canada.
United States
In the
United States, a superstore is usually a type of
department store, equivalent to the European term
hypermarket. However sometimes it refers to specialist
category killer retailers.
Usually associated with large chains such as
Target and
Wal-Mart, a superstore sells a wide range of products, from
toys and
electronics to
clothing and
groceries and even
furniture,
sporting goods and automotive supplies. These types of stores advertise "one stop shopping", where customers can stop just once at their store and buy everything they need or want. Most superstores are located on a single level, as opposed to many
department stores which are often multi-leveled.
Meijer is generally credited with pioneering the superstore concept in the United States. The first Meijer Superstore opened in
Grand Rapids,
Michigan in
1962 (In contrast,
Wal-Mart didn't open its first Superstore until
1988).
Superstores shouldn't be confused with
warehouse club stores, such as
Sam's Club,
Costco, and
BJ's Wholesale Club. While many superstores are as large as some warehouse stores, superstores don't require the customer to purchase large quantities of items. The superstores provide the
bulk breaking that warehouse stores lack.
The term "superstore" is also used for some large specialist retailers, such as
Home Depot which fills the gap of building supplies in other superstores by supplying just those items in their stores. Another example is
Fry's Electronics which stocks mostly high technology/electronics items, with occasional house appliances.
New Zealand
The Big-box phenomenon hit
New Zealand in the late
1980s, with the introduction of
Kmart Australia, and later the "
Warehouse" superstore, a local company.
India
India is currently going through a retail revolution with the introduction of Big Bazaar in 2001.
Further Information
Get more info on 'Supercenter'.
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